Tuesday, May 3
2-5 PM OR 3-5 PM
Frances C. Arrillaga Alumni Center
Stanford University
Cost:
$99 per workshop for conference attendees
$299 for non-conference attendees
Register for the workshops here.
Workshop 1: Understanding FDA Regulation of Mobile Health
Workshop Leader: Dr. George Savage
Mobile technology has the potential to dramatically change the way we interact with our health. Exciting and innovative mobile health solutions are blooming. The FDA is responsible for safeguarding public health and ensuring that medical products perform as expected. We are currently at a crossroads: the FDA has not finalized its response to mobile health, but the agency is certain to play a significant role.
This workshop will help you address FDA regulation of mobile health applications. You’ll understand the basics of regulatory strategy and also the specific considerations in deciding when to seek prior approval from FDA prior to marketing your mobile health product. The workshop will explore analogous case studies and lead you through an exercise to help you articulate your regulatory approach. Your facilitator will be George Savage, co-founder and Chief Medical Officer of Proteus Biomedical, where he is responsible for a challenging and potentially game-changing regulatory strategy.
Dr. George Savage is a co-founder and Chief Medical Officer of Proteus Biomedical. He is also a Managing Member of Spring Ridge Ventures. From 1994-1999, Dr. Savage co-founded FemRx and served as a director and senior vice president of research and development during which time FemRx completed an IPO and was subsequently acquired by Johnson & Johnson. Previously, Dr. Savage co-founded CardioRhythm and served as a director and vice president of clinical and regulatory affairs during which time CardioRhythm was acquired by Medtronic. He practiced medicine from 1985 to 1992, specializing in trauma and emergency medicine. Dr. Savage holds a B.S. (Magna Cum Laude, Tau Beta Pi) in Biomedical Engineering from Boston University, an M.D. from Tufts University School of Medicine, and completed postgraduate training in general surgery at the University of Massachusetts Medical School. He has an M.B.A. from Stanford University Graduate School of Business.
Register here for this workshop.
Workshop 2: Engaging Mobile Experiences: More Gameful, More Stealthy
Workshop Leader: Ken Eklund
The digital world is abuzz these days with the potential of games. World of Warcraft, Farmville, and a host of other games massively scaled and small are influencing people’s behavior and real-world actions.
Game design holds out the promise of engaging people more deeply and delivering more effective outcomes for mobile experiences. What has game design done to encourage health? What can game design do to overcome your real-world challenges of mobile usage, retention, evaluation and so on? How can games establish narrative for your experience that deepens the experience and builds loyalty to it?
The prospect of “gamifying” an experience can seem daunting, especially when you consider “stealth health” solutions – mobile experiences that do not have any overt health message or purpose at all – as a way to reach communities that may resist straightforward health promotion.
A game designer since 1988 (or really, all his life), Ken Eklund has credits on over 30 commercial games. Today he designs groundbreaking “serious games” for socially relevant goals. He focuses on how gameplay, especially social and collaborative efforts, can help people gain self-insight and break through barriers to change. He offers a fun, active introduction to demystify game design for social benefit.
Limited to 24 people.
Ken Eklund, Writerguy, is a game designer and thought leader in the area of serious games and collaborative gameplay for the social good. Ken has long been interested in the positive social effects of game-based experiences and open-ended, creative play. He is the creator of WORLD WITHOUT OIL (for ITVS, 2007), the groundbreaking alternate reality game focused on the issues of oil dependence and energy security. Ken was community lead on EVOKE (for the World Bank Institute, 2010), an alternate reality game designed to incent players to educate themselves about global-scale real-world problems. Most recently, Ken (with Annette Mees of Coney) created ZOROP (for Zer01, 2010), an urban game that uses colorful scarves, ancient “pantoglyphs” and handheld devices to spark and visualize connections among strangers. His current project, GISKIN ANOMALY, is an immersive cellphone adventure that takes players on secret missions to discover the history and culture of Balboa Park, San Diego.
Register here for this workshop.
Workshop 3: How to Build a Mobile Program
Workshop Leader: Miles Orkin
You probably know all too well the important role mobile can play in accomplishing your organization’s outreach, engagement and education goals. If you didn’t, you wouldn’t be at this conference! However, your executive leadership may not be convinced, and your organizational structure may not be accommodating to new mobile programs. This workshop will take you through a step-by-step approach toward establishing mobile as a core business function and an integral part of your integrated marketing and outreach activity.
Workshop Outline
1. Why Does Mobile Matter?
2. Getting Started
3. Identifying Goals
4. Making the Case
5. Building the Plan
6. Launching the Program
Miles Orkin is the National Director of Web and Mobile at the American Cancer Society, where he directs strategy and implementation for cancer.org and other Society interactive initiatives. Miles also guides Society presence and investment in emerging online tools and markets, and direct-to-constituent online fundraising. Miles has an extensive background in digital and traditional media strategy, marketing, and publishing for companies including San Francisco State University, IconMedialab Barcelona, ThirdAge Media, CNet, Ziff Davis, Time Inc., and Thrasher Skateboard Magazine.
Register here for this workshop.
Workshop 4: Using Human Centered Innovation and Mobile Tools to Take Healthy Actions
Workshop Leaders: Abbe Don & Kara Harrington
Health tools and applications are moving out of the doctor’s office and into people’s daily lives. The “consumerization of health” is well underway with more and more tools coming on the market to help people “track their numbers” and quantify themselves. But more permanent changes in diet, exercise, and lifestyle are needed by a growing population that are otherwise headed to early onset of high blood pressure, obesity, high cholesterol and diabetes.
In this workshop, you will learn how the human-centered innovation process pioneered by IDEO can be used to design applications that help people take actions for better health by identifying their unmet needs and crafting solutions that fit into the rhythm and flow of their daily lives.
Abbe is a Senior Project Lead and co-lead of the Connected Health domain at IDEO. With a passion for storytelling, large complex system design issues, and using design to address today’s health care challenges, she applies her expertise in design research, interaction and software design, system thinking, and video storytelling to help a wide range of clients. Her recent health clients include Novartis, Concerro, The Rehabilitation Institute of Chicago, and The Palo Alto Medical Foundation.
In her 20 year career, Abbe has worked as the advocate for human-centered design on “future vision” projects as well as “deliver to the market” products at various consumer companies from small start-ups to the Fortune 100 including Apple, The Walt Disney Company, Classroom Connect (a Reed Elsevier Company), and Hewlett Packard. At Hewlett Packard, Abbe was the co-manager of the Social Media team in HP Labs and then Senior Experience Design Strategist in the Digital Photography and Entertainment business unit. Abbe has great empathy for clients and translating between corporate cultures and IDEO based on her experience as a client for 1.5 years while working at HP.
Abbe holds a master’s degree from the Interactive Telecommunications Program at New York University, a Bachelor of Fine Arts in Photography from California Institute for the Arts, and a Bachelor of Arts in Photography and Writing from Pomona College. She is an avid practitioner of Iyengar yoga. She also serves on the board of directors of Edward Don & Company, a leader in the food-service equipment and supplies industry and a family business (founded in Chicago in 1921).
Kara Krumpe is a designer and human factors specialist in the San Francisco bay area, joining IDEO in 2002. With a background in industrial design and a passion for people, she leads user-centered research in a wide range of industries, converting deep insights and opportunities into tangible desgin directions. Experience includes extensive research and design for kids and families, learning and play, food products and packaging, and consumer health are. Kara also facilitates collaborative workshops around design process and innovation in action.
Before joining IDEO, Kara worked in several industries including interior and graphic design, and shareware software marketing. She explored health in the home, systems for aging baby boomers, and dental hygiene products for teenagers while in the Industrial Desgin program at SJSU. In a former life Kara was a professional baker specializing in plated desserts.
Kara holds a B.A. in Art History from the University of California at Davis and a B.S. in Industrial Design from San Jose State University.
Register here for this workshop.
Workshop 5: Behavior Design for Health Professionals
Workshop Leader: BJ Fogg
THIS WORKSHOP IS SOLD OUT
Behavior change may seem mysterious and slippery. But it’s not. What causes humans to act is concrete and predictable. As you increase your skills in behavior design, you can pinpoint why a program is not working and then take the right steps to create a success.
In his workshop on behavior design, BJ Fogg will give you key insights into human behavior and share practical methods for creating positive impact in people’s lives. You will learn about what Fogg calls “hot triggers,” “behavior sequences,” and “tiny habits,” all of which are vital for successful health interventions. (This workshop is an excerpt from Fogg’s two-day Persuasion Boot Camp.)
BJ Fogg directs the Persuasive Tech Lab at Stanford, where he teaches behavior design. A psychologist and innovator, he devotes at least half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion and then to convert those insights into real-world outcomes. BJ has created a new model of human behavior change, which guides research and design in the real world. He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. His upcoming publication is “5 Secrets of Behavior Change.” Fortune Magazine selected Fogg as a New Guru You Should Know. He is the founder and director of the Mobile Health conference Stanford. More at www.bjfogg.com and http://captology.stanford.edu.
Register here for this workshop.
Workshop Cancellation Policy
Until April 5, 2011 there is a $25 cancellation fee.
After April 20, 2011 the cancellation fee will be 50% of the fee paid.
There are no refunds for cancellations that occur after April 25, 2011. Please contact us if you would like to send a replacement.
