Videos – Day 2

June 2nd, 2012

Videos from Mobile Health 2012 at Stanford – May 17, 2012

Baby Steps to a Healthier Future

BJ Fogg, Stanford
Emily Knight & Melanie Stuckey, Westner University, Canada
David Kirchhoff, Weight Watchers International

Nike+ FuelBand Research Set

Linda Fogg Phillips, Family Health 360
Participants for the audience

The “Why” and “How” of Small Collaborations

BJ Fogg, Stanford
Leslie Ziegler, Rock Health
Ellen Levy, Silicon Valley Connect
Julia Hu, LARK

Bit by Bit: Improving Health Behavior

BJ Fogg, Stanford
Sarah Milstein, The Twitter Book
Richard Tate, HopeLab
Maria Ly, Skimble
Deborah Rozman, Quantum Intech & HearthMath

Getting Colleagues to Embrace Baby Steps

BJ Fogg, Stanford
John Lilly, Greylock Partners
Hiten Shah, KISSmetrics

Future of Baby Steps in Health Innovation

BJ Fogg, Stanford
Hemi Weingarten, Fooducate
Rajiv Kumar, ShapeUp
David Sobel, Kaiser Permanente
Tim Chang, Mayfield Fund

Videos – Day 1

June 2nd, 2012

Videos from Mobile Health 2012 at Stanford – May 16, 2012

Baby Steps — Done Quickly!

BJ Fogg, Stanford
Robert Scoble, RackSpace
Nikhil Arora, Back to the Roots
Eric Hekler, Arizona State University

How Baby Steps Worked for Me

BJ Fogg, Stanford
Kyra Bobinet, Aetna
Roni Zeiger, Impatient Science
Alexandra drane, Eliza Corporation

Let’s Get Hands-on

Neema Moraveji, Stanford

Simplicity Changes Behavior

BJ Fogg, Stanford
Bernie Knobbe, Yahoo!
Reman Child, OhLife
Michael Wu, Lithium Technologies
Gus Tai, Trinity Ventures

Launch and Iterate in Baby Steps

BJ Fogg, Stanford
Vinay Gidwaney, DailyFeats
Cristina Cordova, Pulse
Rahim Fazal, Involver
Manu Kumar, K9 Ventures

Baby Steps in Collaborations

BJ Fogg, Stanford
Sheana Bull, University of Colorado Denver
Robert Pakter, PillJogger
Albert Chan, Palo Alto Medical Foundation


April 9th, 2012

The full program can be viewed here: MH2012_program.

At a glance, here is the schedule overview.

Mobile Health 2012 Schedule Overview

Wednesday, May 16 – Day 1

7:45 – Check-in begins
8:00 – Breakfast provided
8:45 – Morning Sessions
12:15 – Lunch
1: 15 – Afternoon Sessions
6:00 – Evening Reception

Thursday, May 17 – Day 2

8:00 – Breakfast provided
8:45 – Morning Sessions
12:15 – Lunch
1: 15 – Afternoon Sessions
6:00 – Conference ends


Breakfast, lunch, and two breaks will be provided each day. There is also a beer and wine reception with hors d’oeuvres on Wednesday evening (May 16) directly after the closing program for the day.

We are planning our meals to be healthy and mostly vegetarian. If you have any specific dietary requirements please get in touch with Tanna Drapkin.

Internet Access

There will be free, wireless internet access. The code will be available at the check-in desk.

Special Needs

If you have any special needs regarding diet, parking, accessibility, etc. please contact Tanna Drapkin immediately.

Who’s Attending

April 9th, 2012

This is a partial list of organizations attending Mobile Health 2012 at Stanford.

2Morrow Mobile
American College of Cardiology
American Heart Association
Arizona State University
Back to the Roots
Baker Communications
Becton Dickinson
Bessemer Venture Partners
Bill & Melinda Gates Foundation
Blade Planet
Blue Shield of California
Bosch Research & Technology Center
Breakpoint Health
Brigham Young University
California Project LEAN
Cambia Health
Catalyst Rx
Cautious Patient Foundation
Center for Health Communications Research, University of Michigan
FDA, Center for Tobacco Products
Centre for Social Anthropology and Computing, University of Kent
Charter Life Sciences
Chef Clinic
China Mobile
ClearCost Health
Cognizant Technology Solutions
College of Medicine, The University of Toledo
College of Public Programs, Arizona State University
School of Public Health, University of Colorado Denver
Comcast Ventures
Content Consultants
Contra Costa College Student Nurses’ Association
Dartmouth College
David Drucker Center for Health Systems Innovation
Department of Veterans Affairs
Duke University
Education Development Center
El Camino Hospital
Eliza Corporation
Escalation Point
Euro RSCG Life 4D
Fujitsu Labs of America
Greylock Partners
Health Services for Children with Special Needs
Huawei Device USA
iCare Medical
Impatient Science
Infield Health
Informatic Technologies, Inc.
Innova Products Corp.
Innovative HITECH Healthcare Solutions
Institute for the Future
Institute for Wellness Education
Invest in Skåne
Invest Northern Ireland
iVitality Links
Johnson & Johnson
K9 Ventures
Kaiser Permanente
Kimberly-Clark Corporation
Konica Minolta Laboratory U.S.A.
Lithium Technologies
Los Angeles Animal Alliance
Marmoset Media
Mayfield Fund
McKesson Health Solutions
McKesson Patient Relationship Solutions
McMaster University
Miramar College
Mobile Commons
My Fit Pet
National Business Group on Health
Neighborhood Health Plan of Rhode Island
Network for a Healthy California
NextWealth Entrepreneurs
Substance Abuse & Mental Health Services Administration
Omron Management Center of America
Open mHealth
Outcomes Insights
Palo Alto Medical Foundation
Partners Healthcare
Peer Health Exchange
Philocafe, Inc.
Practice Fusion
Premera Blue Cross
Public Health Institute
Public Health Law & Policy
QUENTIQ Americas
Rip Road
ROC Group
Rock Health
Royal Ambulance
RSi Communications
SAI Healthcare
San Diego State University
UCSF School of Medicine
Science Tools
Scientific Research
Sebastopol Community Health Center
Shining Cat
Slanted Hall
Sliced Bread Design
Social Anxiety Support
South Asian Heart Center at El CamIno Hospital
Spokane Regional Health District
SRI International
Stanford Calming Technology Lab
Stanford Graduate School of Business
Stanford School of Medicine
Stanford University
Sumo Creations
SweetWater Health
Tampere University of Technology
Tech urSelf
The Positive Project
Rally Behavior Change
The University of Arizona
The Wharton School of the University of Pennsylvania
Tobacco Road Technologies
Trinity Ventures
TriWest Healthcare Alliance
Turner Broadcasting
UC Berkeley School of Information
UC Davis Health System
University of California, Berkeley
University of California, Los Angeles
University of California, San Diego
University of California, San Francisco
University of Denver
University of Illinois
University of Tennessee
UP by Jawbone
Visible Health
VTT Technical Research Centre of Finland
Washington State Department of Health
Weight Watchers
Weight Watchers International
WellSpring Consulting
Western University
Whole Foods Market

Logistics for Attendees – What You Need to Know

April 9th, 2012

Read this now.

Print this later — before you come.

If any of your questions are not answered below, please contact us.

Welcome to Mobile Health 2012!

Thank you for attending Mobile Health 2012. We are pleased to have you join us!


Wednesday, May 16
7:45 – Check in begins
8:00 – Continental breakfast
8:45 – Event begins


Breakfast, lunch, and two breaks will be provided each day. Breakfast starts at 8 AM at the Frances C. Arrillage Alumni Center (Ford Gardens). There is also a beer and wine reception with hors d’oeuvres on Wednesday evening directly after the closing program for the day. Plan to stay and join in.

Internet Access

There will be wireless internet access. The code will be available at the check-in desk. At times this access fails.

Special Needs

If you have any special needs regarding diet, parking, accessibility, etc. please contact Tanna Drapkin immediately (


Frances C. Arrillaga Alumni Center
326 Galvez Street
Stanford, CA 94305-6105

The Main Event – May 16 & 17

Mobile Health 2012 will be held at the Frances C. Arrillaga Alumni Center on the Stanford University campus. The Alumni Center is centrally located on the campus just past the stadium.


Click here for detailed driving directions to Stanford from various locations/main highways.

From the Sheraton and Westin


From the conference hotels (Westin, Sheraton), it’ probably a 10 minute walk to our venue. It’s mostly campus, flat, and really sort of pleasant.

1. Coming out of the Sheraton/Westin, turn left on El Camino.
2. Walk to Embarcadero Rd.
3. Cross El Camino and head towards Stanford. El Camino becomes Galvez Street.
4. You’ll pass the stadium on your left.
5. Stay on Galvez until you reach Campus Drive.
6. Cross over Campus Drive and walk approximately one block (on Galvez) to the Alumni Center entrance.


Stanford offers a free shuttle called the Marguerite that runs from the intersection of Galvez St. and El Camino Real at the Town & Country Village shopping center. This is a very short walk from the hotels. You take Line Y to catch a ride towards the Alumni Center. Line Y runs from 6:09 AM to 8:30 PM every 15 minutes. View the schedule here.

Here is a map of the Marguerite’s routes.

From the Alumni Center back to the Sheraton and Westin, you’ll need to take Line X back to El Camino Real and Galvez. The schedule is here.


Turn left on El Camino Real coming out of the hotel. Take a right at Embarcadero/Galvez St. into Stanford campus. Pass Arboretum and take your first right after the stadium onto Campus Drive West. For free parking, turn right and into Galvez Field.

—Grab a Cab—

The front desk staff at the Sheraton and Westin can easily arrange a cab for you. It’s about a five minute ride to the Alumni Center.

From Stanford Guest House


The SLAC line of Stanford’s free shuttle, the Marguerite, operates between the Guest House and the Stanford campus and is available from 7:30 AM to 8:00 PM, approximately every 20 minutes. Get off at the final stop and walk down Galvez St. The Alumni Center will be about a block and a half down on your left.

The Guest House also has their own complimentary Guest House shuttle which may be available to transport you throughout Stanford based upon availability. Ask to go to the Alumni Center.


Take a right out of the parking area on Sand Hill Road. Go 2.2 miles until you see Arboretum Rd. Take a right. Take next right on Palm Dr. Take next left on Campus Drive. Look for Galvez Field free parking on left.

—Grab a Cab—

The front desk staff at the Stanford Guest House can easily arrange a cab for you.

Free Parking

There’s a big open space we’re renting by the Alumni Center called Galvez Field. Directional signs will be on the main streets that go by Galvez Field. This parking area is about one block from the Alumni Center.

If you have any special considerations in terms of parking, please let Tanna Drapkin know immediately so she may help you coordinate (


Dress is business casual (emphasis on casual) for most attendees but be prepared to see a range. Our advice is that no matter how you dress, dress for the weather. You can’t go wrong with “layering” even in May. In 2010 it was cold and rainy at the end of May. Last year we had record high temperatures at the beginning of May.


This map shows the main accommodations in relation to the Alumni Center and parking at Galvez Field.

Click here to see the Google map and get individualized directions.

This excerpt from Stanford’s searchable campus map (not great) shows a close up of the Alumni Center and Galvez Field parking area.

David Kirchhoff, Weight Watchers International

March 20th, 2012

President and CEO, Weight Watchers International

Mr. Kirchhoff is the President and CEO of Weight Watchers International, the world’s leading provider of weight management services. In this role, Mr. Kirchhoff oversees a network of more than 56,000 employees and service providers around the world. Each week, approximately 1.2 million members attend over 45,000 Weight Watchers meetings. His organization is also responsible for, which offers subscription weight management product and makes available robust tools and related mobile applications to members, as well as to over 1 million active Weight Watchers Online subscribers. Mr. Kirchhoff’s business philosophy is grounded in the belief that obesity prevention is achievable and can be realized through a combination of smart governance, industry support and community empowerment.

Prior to becoming President and CEO of WWI in 2006, Mr. Kirchhoff held several positions within the company, including Chief Operating Officer for Europe and Asia. Mr. Kirchhoff was part of the original management team of, Inc., and ultimately became its CEO. Mr. Kirchhoff was also the Chief Financial Officer of the Enthusiast Media Group of Primedia, Inc., a print and digital content provider; Director of Corporate Strategy and Development for Pepsico, Inc.; and a manager and consultant with The Boston Consulting Group in Washington, D.C.

Mr. Kirchhoff holds a B.S. in Biomedical and Electrical Engineering from Duke University and an M.B.A. with High Honors from the University of Chicago Graduate School of Business.

Links for David
Man Meets Scale Blog

Alexandra Drane, Eliza Corporation

March 18th, 2012

Founder, Chief Visionary Officer and Chair of the Board
Eliza Corporation

Alexandra sets the vision and strategy for Eliza, and is responsible for maintaining Eliza’s leadership position in the healthcare industry. She has devoted her career to inspiring people to lead healthier, happier and more engaged lives through the use of innovative technology, and her entrepreneurial spirit and passion for technology and design have led to the launch of four successful healthcare ventures over the past 15 years.

Alexandra is currently Founder, Chief Visionary Officer, and Chairman of the Board of Eliza Corporation, the pioneer and leader in Health Engagement Management and one of Entrepreneur magazine’s “100 Brilliant Companies.” The company’s intelligent, tailored interactions—including automated calls powered by a patented speech recognition engine, rich web and multi-modal delivery platform and proprietary sophisticated data analytics—make health and healthcare information more accessible, more actionable and more engaging.

Examples of Eliza’s impact include increasing the number of patients who get their recommended diabetes screenings by 76%; more than doubling prescription refills over a six-month period; quadrupling participation in an online smoking cessation program; and boosting younger members’ perceptions of their health plans’ brands beyond what far more expensive traditional advertising campaigns deliver.

Alexandra is also a co-founder of Engage with Grace, a not-for-profit movement launched in October 2008 aimed at helping people understand, communicate and have honored their end-of-life wishes. Based on her experience engaging people in conversation about health topics, in 2010 she co-founded a non-profit, web-based movement called SeduceHealth that aims to reframe how the healthcare industry communicates with the people it serves by adding greater passion, joy, and inspiration.

Alexandra sits on the board of Eliza, the Board of Trustees for Beth Israel Deaconess Medical Center (a Harvard Teaching Hospital) in Boston, MA, the Board of Advisors of TEDMED, the Board of Directors for the Society for Women’s Health Research (a national non-profit organization dedicated to improving women’s health through advocacy, education, and research), and the Harvard Executive Sleep Council. She also sits on the Board of Directors and the Operations Committee of the Coalition to Transform Advanced Care (C-TAC) and co-chairs C-TAC’s Public Engagement Workgroup.

Alexandra has been named to the Boston Business Journal’s “40 Under 40” list and also appears on the Healthspottr Future Health 100 list, which includes some of the most creative and influential people working in healthcare today.

Links for Alexandra

Ellen Levy, Silicon Valley Connect

March 13th, 2012

Founder & Managing Director, Silicon Valley Connect

Ellen is the founding Managing Director of Silicon Valley Connect.

Silicon Valley Connect creates programs, services and initiatives meant to build bridges between Silicon Valley and the rest of the world. The “bridging” is not only across geographies, but also across (business) cultures and topical areas. For most of the issues, while wide-ranging in nature, there is a particular emphasis on issues where technology is or could be a key driver.

Ellen has played myriad roles and each one has in one way or the other involved being the “interface” between groups thinking about the future of technology: the technical and non-technical communities; the VC and the entrepreneur; the industry and academia. Her current interest in pursuing technology and innovation-related issues on a global scale comes from a wide range of experiences: while working in startups, large companies, venture capital, research labs and universities.

More information on Ellen can be found on LinkedIn.

Links for Ellen


Deborah Rozman, PhD, Quantum Intech Inc. & HeartMath, LLC

March 1st, 2012

President and CEO of Quantum Intech Inc. & CEO of HeartMath, LLC

Deborah has thirty years of experience as a business executive, serial entrepreneur, psychologist, author, and educator.

Since 1990, she was founding executive director of the non-profit Institute of HeartMath, executive vice president of HeartMath LLC, then founding director and President and co-CEO with Doc Childre of Quantum Intech (parent company of HeartMath LLC).

Prior to her work at HeartMath she was EVP of Biogenics, Inc., a biotech firm, from 1981 to 1987 and managed 90 employees through the company’s rapid growth, going from $3 million in sales to $17 million in nine months.

She is also a co-author with Doc Childre of HeartMath’s Transforming Series: Transforming Stress, Transforming Anxiety, Transforming Anger andTransforming Depression, and a key spokesperson on HeartMath, heart intelligence, stress in these changing times and heart-based living.

Links for Deborah

Quantum Intech Inc.

Deborah’s Presentation