Stanford Mobile Health 2012

Jennifer Dyer, M.D., M.P.H., eProximiti

Chief Medical Advisor, eProximiti

Jennifer Shine Dyer, MD, MPH is a board-certified physician in both Pediatrics and Pediatric Endocrinology now a physician entrepreneur previously at Nationwide Children’s Hospital affiliated with The Ohio State University College of Medicine in Columbus, Ohio where she recently earned her MPH degree in health behavior studies.

In April 2011, Dr. Dyer founded a consulting company EndoGoddess, LLC which specializes in health-related mobile app development, media, writing, speaking, and health IT consulting. She has also joined partnership with an Ohio health mobile app developer ( She is an active mHealth researcher/innovator focused on developing and using mobile innovations (such as a personalized, automated smartphone app for doctor/patient weekly texting triggers to teens with diabetes, mobile glucometer data capture with parental push notification of glucose checks in real-time, daily motivational dog/cat graphics rewarding glucose checking behavior, original diabetes content, timeline clinical goals for diabetes care between visits which show up daily) and ongoing study of diabetes-focused psychotherapy with complimentary telemedicine contacts to further engage patients in their healthcare thereby improving health outcomes.

Dr. Dyer also actively engages and speaks nationally about healthcare social media including at the recent South by Southwest (SXSW) Conference in March 2011. She is known to many on twitter as @EndoGoddess and has a youtube channel which she uses primarily for advocacy. Dr. Dyer feels that ‘good health is social’ and that social media provides opportunities for physicians to connect people with authentic improvements in their wellbeing and health which far outweigh the easily-managed perceived risks.

Additionally, Dr. Dyer is very excited about the positive food behavior-change analysis from her ongoing assessment of one of the most extensive, innovative local-foods nutrition literacy programs in the nation for young children called ‘Food Matters’ in collaboration with Head Start and Columbus non-profit organization Local Matters featured at a national Head Start Conference in April 2011. Dr. Dyer recently applied for a position in the White House Fellows Program 2011-2012 with the hope of using social media at the national level to motivate/educate/trigger the necessary social and behavioral changes needed to prevent obesity.

Links for Jennifer





Youtube Channel:




Above mentioned non profit hyperlink to Local Matters:
Above mentioned non profit hyperlink to Local Matters ‘Food Matters’ Program:

Jennifer’s Presentation