Stanford Mobile Health 2012

Mobile Persuasion

Mobile Persuasion engaged and inspired

Over 260 people came to Stanford University for the first Mobile Persuasion conference in 2007. Hosted by Stanford’s Persuasive Technology Lab, this “sold out” event brought together innovators, designers, and researchers interested in mobile technologies that change people’s beliefs and behaviors.

During one day 30 people shared their work in 10-minute presentations, followed by panel discussions. Those attending learned techniques for using mobile phones as platforms for persuasion in health, commerce, activism, and more. Some presenters shared new research results (for example, how to give motivating visual feedback on mobile phones), while other people explained mobile persuasion services their companies would launch in the near future.

Mobile Persuasion – The Book

The Mobile Persuasion event led to a book that collects the best insights: Mobile Persuasion: 20 Perspectives on the Future of Behavior Change.

Event Sponsors

We appreciated sponsorship from these innovative organizations:
Nokia Research Center,
Institute for the Future,
U.S. Centers for Disease Control & Prevention, and
Stanford Media-X.

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