Chief Maven, socialShift
Lead Change Designer, RTI International
Research Profesor, University of South Florida
R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is chief maven of socialShift, a social design, marketing and media consultancy in Sarasota, FL; Lead Change Designer in Health Communication and Marketing at RTI International; and Research Professor in the College of Public Health at the University of South Florida. His current work focuses on the use of design thinking, social media and mobile technologies in social marketing and organizational change.
An internationally recognized expert in social marketing and social technologies for public health programs, Craig’s work on several hundred projects has addressed a multitude of health risks for a broad array of audiences in global, national, state and community contexts. He is the author of over 70 peer reviewed articles and chapters and serves on the Editorial Boards of Journal of Management & Marketing in Healthcare, Journal of Social Marketing and Social Marketing Quarterly. He is a Fellow in the Society for New Communications Research and an elected member of the American Academy of Health Behavior.
Dr Lefebvre received his Ph.D. in Clinical Psychology from North Texas State University and produces and writes the blog On Social Marketing and Social Change [http://socialmarketing.blogs.com]. His most recent publication is “An integrative model of social marketing” in the Journal of Social Marketing 2011;1; 54-72 (free access at http://www.emeraldinsight.com/journals.htm?issn=2042-6763&volume=1&issue=1).
Links for Craig
socialShift – http://socialshifting.net
RTI – http://www.rti.org/page.cfm/Health_Communication_and_Marketing
USF – http://health.usf.edu/publichealth/cfh/index.htm
