Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy
Lawrence has spent his career studying the intersection of technology, media, education, and how it can better people’s lives. Currently, as Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy he is attempting to change behavior through the innovative use of social media, games, video, mobile devices, and the Web. For ten years before that, he used technology as a tool to teach about the history of the Holocaust and to motivate people to act to end contemporary genocide. Whatever the digital intervention, measurement of behavior change and learning is essential. Lawrence oversees the evaluations undertaken to understand whether and how behavior is affected by the interventions.